Weaknesses
· We are not the low-cost or low-price supplier in the market.
· Company name not recognized on a National level.
· We have a lack of marketing expertise.
· Competitors have superior access to distribution channels.
· We have recently focused on a diversification strategy which has a cost to implement.
· Middle priced- positioned in the middle, not the most expensive, but not the least.
· Lacking options of different flavours.
Opportunities
· New product expansion; look for low cost opportunities and ones that leverage our capabilities.
· Partnership with other businesses- growing the business by partnering on specific work.
· Growth potential of two new customers.
· Opportunity for growth under-represented geographic markets.
· Opportunity for growth in new locations.
· Cost of marketing is less in the digital age: capitalize on the lowered cost with a stronger program.
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