Opportunities
· New product expansion; look for low cost opportunities and ones that leverage our capabilities.
· Partnership with other businesses- growing the business by partnering on specific work.
· Growth potential of new customers.
· Opportunity for growth in under-represented geographic markets.
· Opportunity for growth in new locations.
· Cost of marketing is less in the digital age: capitalize on the lowered cost with a stronger program. We will empliment the stickiness factor by offering fun promotions on our site.
"Stickiness is a measure of a websites effectiveness; calculated by multiplying the frequency of visits times the number of pages veiwed during each visit." (page 84 chapter 6)
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