PRICE
Our price for our Hatshepsut vodka will be 35$ it is not to over priced but not to low. We dont want a low price so that people dont percieve our vodka to be cheap and made with low quality ingredients. "Price is that which is given up in an exchange to aquire a good or service."(page 261 chapter 17) Of course our product will be more expensive if you buy a bottle at a nightclub. We will implement the idea of price fixing in our arrangement with the cost of our product at a bar. "Price fixing is an arrangement between two or more firms on the price they will charge for a product." (page 280 chapter 18)
All quotes in marketing plan are from Lamb Hair McDaniel MKTG 3 book
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