PROMOTION
We will be using online retailing for products and also on our website will have promotions for our product. "Online retailing is a type of shopping available to sondumers with personal computers and access to the internet." (page 201 chapter 13) Our promotions will include online advertisments, magazine advertisments, promotions online, and open bar promotions through various clubs and bars. Another thing that we will be doing is creating off beat, interesting, and funny commercials for television that will air first in the United States and Canada. After a period of time we will expand globally. Another thing we will be offering is a premium when you buy a bottle. "A premium is an extra item offered to the consumer, usually in exchange for some proof that the promoted product has been purchased." (page 247 chapter 16)
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