· There are always new competitors in our home market.
· Regulations of the alchol market.
· Taxation on our products.
· Strengths of our competitors in the global market. " Marketing that targets markets throughout the world-has become an imperative for business." (page 47 chapter 4)
· Foreign currency exchange rate.
· Impact of global economy on our business.
· Better quality products.
· Better priced products.
· Not established in the liquor industry as premium vodka.
Threats
· Not established in the liquor industry as premium vodka.
- We have a concentrated targeting strategy. " A market niche is one segment of a market."(page 107 chapter 7) We are only targeting one single segment.
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