IMPLEMENTATION

The implementation strategy for Hatshepsut Vodka will be a three phased approach. The first phase will concentrate on the quality of the product, setting up a stable environment, and creating the advertisements. The second phase will address client awareness throught intereations with our potential customers, promotions will start and continue through out the first year, and implementation of bars and nightclubs. " Interaction is the point at which a customer and a company representative exchange information and develop learning relationships." (page 296 chapter 19) The third phase is globalizing our product.