Wednesday, June 16, 2010

MARKETING MIX DISTRIBUTION

DISTRIBUTION
Our company is based out of Calfornia but we have a small operation in Cairo, Egypt. We are distributing to all of the United States, and Canada untill it grows then we are going global. Our main marketing channel will be bars and nightclubs. Our product will not be sold in grocery stores or gas stations. Only bars, nightclubs, restaurants, and selected carriers. "A marketing channel is a set of interdependent organizations that ease the tranfer of ownership as products move from producer to business user or consumer." (page 173 chapter 12)

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