Tuesday, June 15, 2010

SWOT (situation analysis) STRENGTHS

Strengths

· We have marketing managers. " Marketing managers can help reduce dissonance through effective communication with purchasers." (page 67 chapter 5)

· We pay attention to our costs, and contain costs wherever possible but not at the expense of quality, safety, or the environment.

· We have a new, innovative product.

· We have an experienced workforce dedicated to the “mission.” Employees feel “ like part of the team.”

· We work on continuous excellence.

· We are Currently in a good financial position.

· Good quality product.

· Hand crafted in small batches.

· Competitive marketing campaign.

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