Strengths
· We have marketing managers. " Marketing managers can help reduce dissonance through effective communication with purchasers." (page 67 chapter 5)
· We pay attention to our costs, and contain costs wherever possible but not at the expense of quality, safety, or the environment.
· We have a new, innovative product.
· We have an experienced workforce dedicated to the “mission.” Employees feel “ like part of the team.”
· We work on continuous excellence.
· We are Currently in a good financial position.
· Good quality product.
· Hand crafted in small batches.
· Competitive marketing campaign.
Tuesday, June 15, 2010
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