How can you use social media to support and protect your brand?

The way that you are able to use social media to support and protect your brand is to act quickly. everything can be uploaded online and commented on within a matter of min. So for a company not to beable to quickly put their input into something that is slandering them and their product can prove to be devestating to their company. Personally i think that if i had my own company i would hire people to just sit and look all day at what people are posting about my product. This would be a good way to learn about new things that your customers want in your product that you didnt know about. Or it would be a good way to learn what you are doing wrong with your product to maby change a few things and get the ball rolling on getting new customers. Another thing that you could do is make a public statement about the product interjecting on what was said and fix the problem. Dont wait untill it is to late because everything online is read right away and then it is in the back of online users minds.