Since our company as well as our unique product is all new we will be implementing a new- product strategy. " A new- product strategy is a plan that links the new product development process with the objectives of the marketing department, the business unit, and the corporation." (page 146 chapter 10)
Our product strategy- Hatshepsut pomegranate honey infused vodka is made from grapes because the ancient egyptians had many vineyards. It is triple distilled vodka it is filtered in a very unique process using only the best water from the incredible nile river. Our core service is creating an excellent product for people who want something delectible to drink. "Core Service is the most basic benefit the consumer is buying." (page 164 chapter 11)
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