Business Mission Statement

Business Mission Statement
Hatshepsut Vodka- Pomegranate Honey infused vodka. Our mission is to give the best quality and taste in exotic vodka. We will make sure that every bottle of our decadent vodka that we sell will meet the highest of expectations not only for our company but for our customers. "The Fundamental problem with a sales orientation, as with a product orientation, is the lack of understanding of the needs and wants of the marketplace." (page 5 chapter 1)We will consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, creativity, professionalism and integrity in our work, by always listening to our customers and what they want from us. Our goal is to have every customer that is enjoying our product be impressed in the knowledge that we have succeeded in making the best possible exotic vodka that we possibly can. We will create and maintain vodka that is exceptional in every detail, right down to the packaging. We will not create a "marketing myopia by defining our business in terms of goods and services rather than in terms of the benifits that our customers seek." (page 18 chapter 2)
All quotes in marketing plan are from Lamb Hair McDaniel MKTG 3 book