Objectives

OBJECTIVES

1. Our objective is to generate over $ 500,000 in sales in the first year.

2. Our objective is to increase sales by 80% by the second year.

3. Our objective is to increase awareness among our target audience by 70% within 2010.

4. Our objective is to inform our target audience of the features and benefits of our product, leading to a 50% increase in sales in 2010/2011.

5. Our objective is to retain at least 80% of our customers from 2010 into 2011 as repeat purchasers.

6. Our objective is to obtain 80% customer satifisfaction on our annual customer satisfaction survey a year from the launch of our product.

7. Our objective is to spread our product worldwide to major restaurants and bars/nightclubs, and have it in every major city across the globe by end of 2011.

8. Our objective is to have an incredible staff that is goal orientated, efficient, and who are good in sales to advertise and put our product out in the market. " A good salesperson makes or exceeds the assigned quota." (page 31 chapter 3)
All quotes in marketing plan are from the book Lamb Hair McDaniel MKTG 3 book