EVALUATION CONTROL

• Constant market survey and research.
  
• Customer service team to help people with their problem's about the product.
  
• Implement a comprehensive plan to monitor the sales and to re-evaluate the market needs.

Our quality depends greatly on our marketing and the resources used. Our sales will continue to grow as long as our resourses and do not fail and we continue to create a incredibly unique experience through our lush vibrant product."If a company has identified its best customers, then it should make every effort to maintain and increase their loyalty."(page 302 chapter 19) By staying loyal to our product and customers we will be a huge success and continue to bloom into something extraordinary.

All quotes in marketing plan are from Lamb Hair McDaniel MKTG 3 book

IMPLEMENTATION

The implementation strategy for Hatshepsut Vodka will be a three phased approach. The first phase will concentrate on the quality of the product, setting up a stable environment, and creating the advertisements. The second phase will address client awareness throught intereations with our potential customers, promotions will start and continue through out the first year, and implementation of bars and nightclubs. " Interaction is the point at which a customer and a company representative exchange information and develop learning relationships." (page 296 chapter 19) The third phase is globalizing our product.

MARKETING MIX PRICE

PRICE
Our price for our Hatshepsut vodka will be 35$ it is not to over priced but not to low. We dont want a low price so that people dont percieve our vodka to be cheap and made with low quality ingredients. "Price is that which is given up in an exchange to aquire a good or service."(page 261 chapter 17) Of course our product will be more expensive if you buy a bottle at a nightclub. We will implement the idea of price fixing in our arrangement with the cost of our product at a bar. "Price fixing is an arrangement between two or more firms on the price they will charge for a product." (page 280 chapter 18)
All quotes in marketing plan are from Lamb Hair McDaniel MKTG 3 book

PROMOTION

Hatshepsut Vodka Advertisment

The first in a advertising campaign. "A series of related advertisements focusing on a common theme, slogan and set of advertising appeals." (page 229 chapter 15)

MARKETING MIX PROMOTION

PROMOTION
We will be using online retailing for products and also on our website will have promotions for our product. "Online retailing is a type of shopping available to sondumers with personal computers and access to the internet." (page 201 chapter 13) Our promotions will include online advertisments, magazine advertisments, promotions online, and open bar promotions through various clubs and bars. Another thing that we will be doing is creating off beat, interesting, and funny commercials for television that will air first in the United States and Canada. After a period of time we will expand globally. Another thing we will be offering is a premium when you buy a bottle. "A premium is an extra item offered to the consumer, usually in exchange for some proof that the promoted product has been purchased." (page 247 chapter 16)

MARKETING MIX DISTRIBUTION

DISTRIBUTION
Our company is based out of Calfornia but we have a small operation in Cairo, Egypt. We are distributing to all of the United States, and Canada untill it grows then we are going global. Our main marketing channel will be bars and nightclubs. Our product will not be sold in grocery stores or gas stations. Only bars, nightclubs, restaurants, and selected carriers. "A marketing channel is a set of interdependent organizations that ease the tranfer of ownership as products move from producer to business user or consumer." (page 173 chapter 12)